Software Startup Coach & Motivational Speaker

I help founders go from idea to launched software product. We’ll crystallise your strategy, form the right team, run a focused MVP sprint, and ship — using AI to speed up everything.

Free 20-min Discovery Call Book a Talk

Specialised in software products only — web, mobile, SaaS.

Serge Ivo — Software Startup Coach & Motivational Speaker

What you get

• AI-assisted product strategy & de-risking
• Team formation playbook (volunteers, contractors, or hybrid)
• 2–4 week MVP sprint: scope, build, demo, iterate
• Launch stack: landing, onboarding, feedback loops
• GTM & traction experiments that fit your stage

AI is a Double-Edged Sword — Use It to Build

Yes, it’s tough out there as AI replaces repetitive work and some roles become redundant. But it also makes builders superhuman. The best time to build is now.

Come to my events to get empowered, think outside the box, and start your path to success and prosperity.

Join on Meetup Book a Keynote/Workshop

Services for Software Founders

AI-Powered Product Strategy

Clarify the problem, segment users, define must-have value, and turn assumptions into testable bets using AI-assisted research & synthesis.

• Lean problem/solution fit
• KPI & metric blueprint
• Risk map and experiments

Team Formation & Delivery

Form a scrappy team (volunteers/contractors), define roles & rituals, and ship with modern web stacks.

• Sourcing & onboarding playbook
• Working agreements & reviews
• Tooling: GitHub, CI, issue flow

MVP Sprint & Launch

Scope a minimum lovable product, build fast, and launch with landing, onboarding, and feedback loops.

• 2–4 week sprint cadence
• Demo → iterate loop
• Early distribution & GTM

Motivational Speaking — Inspire Builders

High-energy, practical talks that push people beyond comfort zones — so they leave ready to build.

Keynote: The Builder’s Edge

AI replaces tasks, not ambition. Turn today’s tools into unfair advantage and ship your first version now.

• Mindset: curiosity, speed, iteration
• Tooling: AI co-dev, content, GTM
• Action plan: 7-day build challenge

Workshop: MVP in 2 Weeks

Define scope, assemble a lean team, and stand up a functional prototype with AI assistance.

• Scope slicing & acceptance criteria
• Delivery rituals & demo cadence
• Launch checklist

Talk: Think Outside the Box

Mental models to challenge assumptions, spark ideas, and design bold software bets worth testing.

• Reframe problems
• Run tiny experiments
• Learn fast, adapt faster

Book a Talk DM me on LinkedIn

Packages — Weekly, No Lock-In (AUD)

Mentoring & advisory by default — not a partner. Billed weekly, cancel/pause anytime. Upgrade/downgrade week-to-week.

Advisor Lite

Low-touch guidance

$150/week

• 30–45 min live coaching / week
• Async feedback on docs
• Clear next-step checklist

Role: Advisor/Mentor (not partner)

Start Weekly

Advisor Core

Hands-on advisory

$390/week

• 1×60 min + 1×30 min live / week
• Backlog & scope reviews
• Risk map & experiment design

Role: Advisor/Mentor (not partner)

Book Core

Advisor Intensive

Deep involvement

$890/week

• Up to ~4 hrs involvement / week
• Sprint planning & ceremonies
• Demo cadence & GTM support

Role: Advisor/Mentor (not partner)

Talk Scope

One-off help? $150 / 60-min session. Book a session.

Billed weekly. Cancel/pause anytime. Prices incl. GST where applicable.

Partner with Serge (Selective Co-Founder)

Separate from mentoring: in a few cases I join as co-founder. We agree roles, decision rights, and incentives up-front.

You’re Non-Technical

I become your product/tech co-founder. You’ll have your own tech team organised by me to build your product. We target a fast MVP, validate, and iterate.

• Team sourcing/hiring & delivery leadership
• Product strategy, scope, and launch
• Equity / rev-share structure; modest retainer

Discuss Partnership

You’re Technical

Learn to build without funding: recruit volunteers, ship with near-zero cost, and use zero-cost hosting options where possible.

• Volunteer team playbook & rituals
• Delivery focus with fast demo cadence
• Equity / rev-share aligned to outcomes

Explore Fit

Partnerships are limited and subject to mutual due diligence.

Startups & Communities

Selected initiatives I’ve built or advised.

JobSearchWorks

jobsearch.works

✓Apply once — the system handles tailored submissions.
✓AI finds roles, adapts your resume, and tracks progress.
✓No contracts — pay per application.